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Our exclusive Dough® memory foam formula is more responsive, supportive, and has a slower recovery time than typical memory foams. Each Dough® pillow is individually molded as opposed to cut, allowing it to more effectively conform to your weight and pressure. The inherent nature of our Dough® memory foam allows for individualized comfort as it forms to your natural shape, giving support where you need it most. Memory foam's ability to reduce pressure points and eliminate sleeping pains are the primary reasons for its widespread popularity. Our Dough® memory foam is created through an open-cell structure that responds to body heat. This structure collapses when it is warmed to your body temperature, curving to your pressure and unique shape. This is how memory foam is able to perfectly support sensitive body joints.